Aircall-HubSpot integration: Centralized, clean, reliable customer data.

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In the fast-paced world of sales and customer support, having the right data at your fingertips can make all the difference - but only if it's accurate, and easy to access. Think of that all-too-familiar scenario where customer data is scattered across multiple platforms: their emails in one system, their phone calls in another, their tickets in another. This fragmented approach hinders efficiency and creates a poor experience for both agents and customers.

The real value of data comes when records are complete, consistent, aggregated, and easily accessible. And that’s where data syncing comes into play. It allows businesses to eliminate manual data entry, ensure accurate customer records, and streamline processes.

HubSpot x Aircall: A powerful integration with clean data

HubSpot’s Operations Hub gives businesses hours of their time back, by syncing contact information bi-directionally between HubSpot CRM and Aircall. With real-time updates and the ability to filter data, this integration removes the need for repetitive manual data entry and ensures that sales and support teams always have access to the most up-to-date information.

Let’s dive into how data syncing works and why it’s essential for business performance:

Why data syncing matters for your business

When we talk about syncing data, we're referring to the process of ensuring that information is the same across different systems or platforms. It sounds simple, yet bits and pieces of data so often slip through the cracks created by multiple platforms being used across multiple teams in multiple ways. So, data syncing is crucial because:

1. Consistency across platforms: No matter where the data is accessed - by a sales rep, support agent, or manager - it will always be consistent. With every customer and prospect interaction, both HubSpot and Aircall are updated simultaneously, so everyone works with the same information.

1. Increased efficiency: Sales and support teams often waste hours switching between platforms and chasing around scattered data. Instead, all the updates happen automatically, saving time and reducing the chances of human error.

1. Data accuracy and security: With syncing, you can avoid data duplication or discrepancies. This is especially important when it comes to security. Syncing your data means you can avoid costly mistakes or potential security issues associated with inconsistent or outdated data. Plus, this accuracy gives leaders clear visibility into performance and customer interaction, so it’s easier to optimize and grow.

1. Real-time updates: The beauty of data syncing is that it happens in real-time. Sales and support teams always have access to the most current information, making it easier to serve customers effectively.

1. Seamless collaboration: When data is synced and accessible, all team members can collaborate more efficiently. From sales reps to customer support agents, everyone can quickly access the most relevant information and stay on the same page.

The impact of data visibility on decision-making

The visibility of your data is equally important. When all your data is integrated into one place, it becomes far easier to see who’s accessing it, who’s modifying it, and what gaps need to be filled. This level of transparency empowers your team to make decisions with confidence, knowing they have all the necessary information at their fingertips.

For business owners, this visibility allows for more informed, strategic decisions. Whether you're tracking customer satisfaction, analyzing trends, or identifying pain points, access to comprehensive data enables you to make timely, well-informed choices, rooted in real insight. And as market conditions evolve, the ability to access current, consistent data helps your business stay agile and competitive.

Improving sales and support performance with data-driven insights

Growing any business requires efficient processes and practices, and the right data is essential for that. Here's how data syncing can enhance performance in these areas:

1. Real-time updates for better service: When customer records are updated in real-time, sales and support agents can provide immediate, personalized responses. There's no need to wait for data updates, search for the newest information, or manually refresh systems. If a customer record is updated in HubSpot or Aircall, all team members can immediately see those changes.

1. Improved customer experiences: By accessing a comprehensive customer record - including past interactions, notes, and feedback - and having the ability to view all this information in one place, agents can better understand each customer's needs and provide tailored solutions.

1. Efficiency in the call center: Call centers often juggle multiple systems to track customer interactions. With data syncing, agents can work smarter, not harder. They don’t have to switch between different tools or search for information. Everything they need is in one place, allowing them to resolve issues faster and with greater accuracy.

1. Consistency across the team: By eliminating manual data entry and syncing customer records across HubSpot and Aircall, your team can avoid mistakes and inconsistencies. This leads to improved performance and reduced team frustration across the board - no more second-guessing or confusion about what information is the most recent.

Aircall x HubSpot: 3 key features of our integration

HubSpot is designed with ease of use and efficiency in mind. Aircall is designed to give users one view for every conversation across all channels. So, this combination is a mighty one:

1. Bi-directional data syncing

We’ve mentioned that any updates made to a customer record in either HubSpot or Aircall are automatically reflected in the other system. In practice, that means that, whether it’s a new contact, a changed phone number, or updated customer notes, these changes happen in real-time. The integration ensures that your team is always working with the most accurate and up-to-date information, and the customer doesn’t have to repeat themselves.

2. Customizable sync settings

Not all data needs to be synced across platforms. With HubSpot, you can set up one- or two-way syncing, depending on your needs. You can also add filters to sync only specific fields of data - giving you full control over which information is shared between HubSpot and Aircall.

3. Default field mappings for easy setup

With pre-set field mappings, you can get started quickly without needing to configure everything from scratch. These default mappings are designed to keep your data organized and easy to read, so you can hit the ground running without spending time on manual setup.

Building a best-in-class data environment

Syncing data between systems doesn’t just improve efficiency — it helps create a more organized, streamlined workflow for your entire team. By removing manual data entry, the Aircall-HubSpot integration allows your team to focus on what matters most: providing great customer experiences and achieving business goals.

With clean, real-time data accessible across the board, businesses can streamline operations, reduce overhead costs, and improve collaboration. This ultimately enhances the customer experience and drives business growth.

By taking advantage of the power of data syncing, businesses can build a stronger, more agile team that’s always prepared to serve customers with the best information at hand. The result? Improved efficiency, increased revenue, and an exceptional customer experience.

Find out more about how Aircall integrates with HubSpot’s Operations Hub

Published on May 20, 2025.